Enter Now - Deadline 1 January 2027
Does your packaging make an exceptional first impression? Give it the attention it deserves at the inaugural Travel Retail Luxury Packaging Awards.
DFNI–Frontier and Packaging News are joining forces to recognise outstanding packaging in luxury travel retail. Explore the categories below and find where your work belongs.
Categories
Luxury Packaging
Jewellery and Accessories Pack
Open to packaging in any material for luxury jewellery, watches and clothing accessories for men and women.
Luxury Bag
Open to luxury shopping bags and personal bags. For shopping bags, judges will consider how the bag adds value to the brand once given to a shopper, rather than shelf stand-out. Personal bags will be judged on their packaging, including the materials and design used.
Luxury Beauty Pack
Open to all packaging for premium and luxury beauty products and cosmetics. Judges will consider both the primary packaging and any presentation cases, boxes or other secondary packaging in which the product is presented or sold.
Luxury Food and Confectionery Pack
Open to luxury packaging in any material or format for edible products, including chocolates, biscuits and other food products.
Luxury Fragrance Pack
Open to all packaging in any material for perfume or aftershave for men or women. Judges will consider both the primary fragrance packaging and any presentation cases, boxes or other secondary packaging in which the fragrance is presented or sold.
Luxury Gift Pack
Open to all gift packs for premium and luxury goods, including seasonal gift packs for occasions such as Christmas, Easter, Mother’s Day, Father’s Day, Thanksgiving, Eid, Diwali, Hanukkah and Valentine’s Day. Entries may also be for gift packs in other product categories.
Luxury Packaging Supplier
Recognising the luxury packaging supplier, either a manufacturer or a sourcing partner, that has made the best overall contribution to luxury packaging design and innovation during the year under review.
Luxury Spirits
Open to all bottles and secondary packaging for luxury spirits, including decorative cases, tins, tubes, cartons and sleeves. Judges will consider how the secondary pack works with the primary packaging, closures, labelling and decoration.
Luxury Tobacco and Next Gen Pack
Open to packaging for luxury tobacco products, including cigarettes, loose tobacco, cigars, lighters and tobacco-related accessories, alongside next-generation products. Inclusion of vapes remains to be confirmed.
Special Edition Pack
Open to packs in any product category that form part of a limited promotional campaign. Entrants must explain how the pack is a limited edition, what value the campaign delivered to the brand and how the pack fitted into the wider marketing campaign, where applicable.
Technical Achievement
Recognising the pack demonstrating the greatest technical achievement in the competition. Packs in any material and for any luxury or premium product may be entered directly into this category.
Whisky Packaging of the Year
Open to all whisky bottles and secondary packaging, including decorative cases, tins, tubes, cartons and sleeves. Judges will consider how the secondary pack works with the primary packaging, closures, labelling and decoration.
Wine & Champagne Packaging of the Year
Open to all wine and champagne bottles and secondary packaging, including decorative cases, tins, tubes, cartons and sleeves. Judges will consider how the secondary pack works with the primary packaging, closures, labelling and decoration.
Retailer Awards
Best Luxury Concept Retail
Celebrating an original and compelling luxury travel retail concept.
Future of Luxury Award
Rewarding a forward-looking initiative with the potential to shape the future of luxury travel retail.
Luxury Activation of the Year
Celebrating an outstanding activation that brought a luxury brand to life and created meaningful engagement with travellers.
Luxury Cruise Retailer of the Year
Recognising a cruise retailer that has delivered an exceptional luxury shopping experience tailored to guests at sea.
Luxury Retailer of the Year
Recognising a travel retailer that has delivered an outstanding luxury proposition through exceptional products, service, innovation and commercial performance.
Luxury Team of the Year
Recognising a team whose collaboration, expertise and service have made an exceptional contribution to luxury travel retail.
Luxury Shop Opening of the Year
Recognising the best new or substantially redesigned luxury store opened within the eligibility period.
Luxury Supplier of the Year
Celebrating a supplier that has demonstrated outstanding product quality, innovation and partnership for the luxury travel retail sector.
Luxury Sustainable Retailer of the Year
Recognising a retailer that has embedded credible and measurable environmental or social responsibility into its luxury proposition.
Outstanding Achievement in Luxury Travel Retailing
Recognising an individual who has made an exceptional contribution to luxury travel retail.
