Enter Now - Deadline 1 January 2027

Does your packaging make an exceptional first impression? Give it the attention it deserves at the inaugural Travel Retail Luxury Packaging Awards.

DFNI–Frontier and Packaging News are joining forces to recognise outstanding packaging in luxury travel retail. Explore the categories below and find where your work belongs.

Categories

Luxury Packaging 

Open to packaging in any material for luxury jewellery, watches and clothing accessories for men and women.

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Open to luxury shopping bags and personal bags. For shopping bags, judges will consider how the bag adds value to the brand once given to a shopper, rather than shelf stand-out. Personal bags will be judged on their packaging, including the materials and design used.

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Open to all packaging for premium and luxury beauty products and cosmetics. Judges will consider both the primary packaging and any presentation cases, boxes or other secondary packaging in which the product is presented or sold.

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Open to luxury packaging in any material or format for edible products, including chocolates, biscuits and other food products.

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Open to all packaging in any material for perfume or aftershave for men or women. Judges will consider both the primary fragrance packaging and any presentation cases, boxes or other secondary packaging in which the fragrance is presented or sold.

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Open to all gift packs for premium and luxury goods, including seasonal gift packs for occasions such as Christmas, Easter, Mother’s Day, Father’s Day, Thanksgiving, Eid, Diwali, Hanukkah and Valentine’s Day. Entries may also be for gift packs in other product categories.

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Recognising the luxury packaging supplier, either a manufacturer or a sourcing partner, that has made the best overall contribution to luxury packaging design and innovation during the year under review.

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Open to all bottles and secondary packaging for luxury spirits, including decorative cases, tins, tubes, cartons and sleeves. Judges will consider how the secondary pack works with the primary packaging, closures, labelling and decoration.

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Open to packaging for luxury tobacco products, including cigarettes, loose tobacco, cigars, lighters and tobacco-related accessories, alongside next-generation products. Inclusion of vapes remains to be confirmed.

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Open to packs in any product category that form part of a limited promotional campaign. Entrants must explain how the pack is a limited edition, what value the campaign delivered to the brand and how the pack fitted into the wider marketing campaign, where applicable.

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Recognising the pack demonstrating the greatest technical achievement in the competition. Packs in any material and for any luxury or premium product may be entered directly into this category.

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Open to all whisky bottles and secondary packaging, including decorative cases, tins, tubes, cartons and sleeves. Judges will consider how the secondary pack works with the primary packaging, closures, labelling and decoration.

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Open to all wine and champagne bottles and secondary packaging, including decorative cases, tins, tubes, cartons and sleeves. Judges will consider how the secondary pack works with the primary packaging, closures, labelling and decoration.

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Retailer Awards 

Celebrating an original and compelling luxury travel retail concept.

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Rewarding a forward-looking initiative with the potential to shape the future of luxury travel retail.

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Celebrating an outstanding activation that brought a luxury brand to life and created meaningful engagement with travellers.

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Recognising a cruise retailer that has delivered an exceptional luxury shopping experience tailored to guests at sea.

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Recognising a travel retailer that has delivered an outstanding luxury proposition through exceptional products, service, innovation and commercial performance.

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Recognising a team whose collaboration, expertise and service have made an exceptional contribution to luxury travel retail.

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Recognising the best new or substantially redesigned luxury store opened within the eligibility period.

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Celebrating a supplier that has demonstrated outstanding product quality, innovation and partnership for the luxury travel retail sector.

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Recognising a retailer that has embedded credible and measurable environmental or social responsibility into its luxury proposition.

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Recognising an individual who has made an exceptional contribution to luxury travel retail.

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